Selena is a creative whose passions lie in sustainability, design, and hospitality. With experience spanning content creation, brand development, and event management, she enjoys weaving visual storytelling with strategic, experiential campaigns that elevate brand presence.
Her work spans from marketing to prop styling and photography. She aims to leverage her interdisciplinary background to work with resonant, mission driven brands.
BIO →
SERVICES
MARKETING
Expertise in growing brands through integrated marketing, paid and organic content strategy, community engagement, email marketing, search engine optimization, blog writing, and digital and print collateral design.
PROPSTYLING
Sourcing and styling props, including florals, textiles, and decorative objects for photoshoots, ensuring cohesive visual narratives that reinforce brand aesthetic and resonate with target clients.
PHOTOGRAPHY
Capturing the texture of landscapes and built environments—favoring natural light and layered compositions, often exploring themes of elevation, weathered architecture, and the relationship between communities and their terrain.
ABOUT
Selena brings 4 years of marketing experience cultivating authentic brand voice and identity across social platforms. She specializes in shaping brands through pivotal moments—from early-stage launches to repositioning and reinvention.
The spaces we create and communities we cultivate shape the world we live in. Selena is driven to create content that celebrates this responsibility—merging her background in environmental science and marketing with a deep love of art and culture to showcase design and talent that is people-first, nature-forward, and community-rooted.
SOCIAL
FloDesk
Google Business + Analytics
Sprout Social (LinkedIn and Instagram)
Squarespace
MetaAds
DESIGN + CREATIVE
Adobe InDesign—Intermediate
Adobe Photoshop—Intermediate
Capcut
Canva
Figma—Intermediate
Framer —Intermediate
PROJECT MANAGEMENT
Asana
Airtable
Buffer
Deltek Vantagepoint
Google Suite
Monday.com
Miro
Microsoft Office Suite (Excel, Powerpoint, Word)
Notion
Open Asset
Studio Designer
CONTENT WRITING
PROJECT GREENVIEW WRITEUP
“Imparfait's objective was to de-suburbanize this relatively new, builder grade home, and transform it into a sophisticated, yet kid-friendly space. It being their second project with Imparfait, this couple was very hands off - trusting in the team's expertise and building off the collaboration of their first home. The kitchen posed the biggest challenge, with the original layout being counterintuitive and having minimal seating. By turning the island parallel to the range wall, the kitchen became its own defined space away from the family room. Imparfait also enclosed the back porch to build a mudroom, and reversed the stairs originally used to enter the home to now go into the basement, allowing for a tiny walk-in bar. Lots of traditional and vintage touches were added to the space, including a glamorous 70’s mirror top coffee table, Surrealist art, gorgeous marble side tables, and a luxurious burl-wood console. This spirited couple is now able to enjoy their urbane and sexy home with their growing kids, without compromising any of the style.”
Design by Imparfait Design Studio, Photography by Marta Perez
PROJECT MAGNOLIA WRITEUP
“Imparfait’s creative director, Rebekah Zaveloff, met her match designing for this family of six. The basic floor plan for the kitchen and addition of this home was already drawn, the architects adding on as much as permitted with the earthquake requirements and building into the side of Mount Tamalpais. However, this couple really wanted to create something special, something that paid homage to the Victorian era home’s quirks and asymmetry. Imparfait was just the right fit. Adding everything they needed into this home (i.e. command center, mudroom, laundry room, powder room, coffee center, side entrance, butler's pantry) was a space-planning feat. After the foundations were in place, it was time for all the embellishments —matching arches, crown molding, arched doors, vintage newel posts, leaded glass, and a new marble fireplace surround. With a client that often asked, ‘what more can we do?’, it was easy to imbue this home with an abundance of character and detail.”
Design by Imparfait Design Studio, Photography by Alana Hale
PROJECT OAK WRITEUP
“These clients were downsizing, looking for a more manageable residence after the kids flew the nest. They happened upon a quaint home, designed by renowned architects Barancik and Conte, that had the same owner since it was built in the 70s. The home was quite a time capsule and standalone from the surrounding suburban counterparts. Imparfait explored the idea of maintaining the dark, moody aesthetic of its design, but ultimately opted for something lighter, more refined, and inviting. This renovation included a complete reconfiguration of the kitchen, primary bedroom, primary bathroom, closet, and small study. In order to make the lower level feel more finished, the design team enclosed the laundry room and added in wood floors, a Murphy bed for guests, another office space, and a beautiful powder room where there was previous wine storage. In tribute to mid-century modern design, Imparfait incorporated nuanced elements such as grasscloth wallpaper, fluted walls, dark velvets, and brass finishes.”
Design by Imparfait Design Studio, Photography by Marta Perez
SOCIAL
PROJECT REVEAL
PHOTOSHOOT BTS
ADDITIONAL EXAMPLES
BRAND REACH
FOLLOWERS USING PAID AND ORGANIC CONTENT
10,000
43,000
IMPRESSIONS PER MONTH
2%
CONSUMER ENGAGEMENT RATE
10,000
VIDEO VIEWS PER MONTH
